Scarcity protects Burgundy's supply, not its price. The correction since 2022 has shown that the real risk in a Burgundy holding lies in which wines you own and what you paid for them.

Bordeaux has spent several years becoming less expensive. That sounds simple. For investors, it is anything but. Falling prices can create value, but they can also reveal that the market previously became too expensive. Stabilising prices can indicate improving conditions without guaranteeing an immediate recovery. A famous château trading significantly below its previous peak can represent an opportunity, or it can simply represent a more realistic valuation. That distinctio

Fine wine has long represented significant private wealth, yet much of that value remains difficult for financial institutions to recognise. As ownership, custody, provenance, valuation and reporting become more sophisticated, major collections are becoming increasingly financially legible — opening the way towards deeper integration with wealth management, securitisation and, in some cases, bankability.

Fine wine prices do not move in a straight line. Behind the long-term rise of the Liv-ex 1000 lies a sequence of macro shocks, liquidity cycles, policy shifts, and demand surges that have repeatedly reshaped the market. This article explores how volatility creates pricing dislocations, why averages can mislead investors, and how disciplined buyers can identify stronger entry points when sentiment turns cautious.

Wine prices still make sense, even when they look irrational at first glance, because in luxury markets price is never a pure reflection of utility. It is a reflection of desirability. We rarely hear anyone say that watches are for telling time, not for speculation, even though the practical function of a watch explains only a fraction of its price at the upper end of the market. Wine price psychology works in much the same way. When a bottle trades at CHF 10,000, the price i

In fine wine, reputation and performance often overlap, but they do not always move in perfect step. This article explores why prestige, symbolism, and critical standing are not enough on their own, and why the Lafleur Wines Fine Wine Investment Calculator was built to test inherited assumptions against real historical performance.

Alternative investments have moved from passion projects to deliberate portfolio sleeves. Fine wine, real estate, watches, cars, and art can add resilience because their value is driven by scarcity, cash flows, and cultural demand—not only earnings. But diversification isn’t automatic: liquidity, price discovery, provenance, and carrying costs decide outcomes. Here’s a practical framework to compare each asset and build a disciplined alternatives allocation. Plus, the common

"How long should I hold these wines?" It's the question every serious wine investor asks eventually. Usually during initial consultations when enthusiasm meets reality: wine investment demands patience measuring in years, sometimes decades. The question deserves better than the generic "5-10 years" answer most platforms and advisors provide. Through continuous monitoring of market cycles, release patterns, and price behaviours, I’ve developed a clear perspective on holding pe

If you've been monitoring the fine wine market over the past three years, you've witnessed something remarkable: a correction that has fundamentally reset valuations to levels unseen since pre-2020. For those familiar with investment cycles, this pattern is both predictable and profoundly opportune. The Liv-ex Fine Wine 100 - the industry's benchmark index - has fallen 26.6% from its September 2022 peak. Burgundy, the market's most prestigious segment, corrected even more sha

LVMH’s Wines & Spirits Revival: Heritage as Strategic Anchor When this week LVMH reported its third-quarter 2025 results, shares surged +12-13 % and the luxury sector rallied broadly. The group posted 1 % organic growth (≈ €18.3 b for Q3), modest but meaningful in a climate of uncertainty. Among the divisions, Wines & Spirits managed to inch into growth (+1 %) for the quarter, after years of pressure. The increase is not dramatic, but symbolic it suggests that the long-dorman

To imagine a world without wine is to envision a world that is not merely different but profoundly hollow. Wine is more than a mere drink...

Not long ago, the fine wine market felt like it was riding an endless wave of growth, but how quickly we forget...