How It Works
At Lafleur, we’ve created a clear, transparent process that combines simplicity with expertise. Whether you’re new and wondering how to start investing in wine, or you’re an experienced collector, you’ll have one dedicated advisor guiding every step, ensuring your portfolio grows with confidence and elegance.
Investing with Lafleur Wines
Personal Consultation
Every portfolio begins with a conversation. We take time to understand your objectives, whether you’re seeking long-term growth, diversification, or the joy of owning rare vintages. Unlike large firms, your consultation is with the same advisor who will build and manage your portfolio, giving you a one-to-one relationship from the very start.
Tailored Portfolio Design
Your collection is shaped around you. Drawing on insider access to Burgundy, Piedmont, and other sought-after regions, we curate a portfolio that balances stability with opportunity. By focusing on the best wines for investment, your portfolio includes blue-chip producers as well as rising stars – every bottle serving a clear purpose, whether for performance, prestige, or future enjoyment.
Acquisition & Secure Storage
We source exclusively from trusted European merchants, and direct from the winery, ensuring provenance and value. Once acquired, your wines are held under bond wine storage, the global standard for security, tax efficiency, and preserving provenance. Bonded warehouses are a 100% hands off solution offering VAT exemption and preservation conditions that are paramount to your wine’s valuation. This makes your wine storage investment as safe and transparent as possible, protecting your portfolio from both hidden costs and environmental risks.
Ongoing Management & Reporting
Fine wine is a living asset, and its value evolves over time. Twice a year, you’ll receive a comprehensive portfolio report, benchmarked against global indices such as Liv-ex. These updates provide a transparent view of your wine investment returns, so you can track growth and refine your strategy with confidence.
Growth & Exit Options
When the time is right, you choose the path forward. Resell through global markets, place your wines privately, or enjoy them at your own table. Many ask how liquid wine investment really is – while wine is designed for longer-term holding, Lafleur provides multiple resale channels to ensure flexibility and maximise returns.
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Why Investors Trust Lafleur
The Lafleur Wines process is both simple and sophisticated. For first-time investors, the clarity of our steps makes wine investment accessible. For seasoned collectors, the depth of sourcing, heritage, and transparent structure ensures portfolios of true distinction. As one of the most resilient alternative investments like wine, Lafleur offers investors a proven way to diversify with wine, reducing reliance on traditional assets while adding long-term stability.
Proven Track Record in Numbers
€20,000 Minimum Entry
Start your legacy today with a managed account, designed to build, preserve, and grow a collection of the world’s finest and best-performing wines.
10% Annualised Growth
Guided by data and strengthened by trusted relationships, we curate wines that carry both a heritage of proven excellence and the promise of continued growth, bottles that preserve cultural value while offering the potential for strong financial performance.
Global Client Reach
From Geneva to New York, London to Hong Kong, Lafleur Wines gives you access to the finest and rarest wines, portfolios built with trust, preserved with care, and designed to grow across generations.
Frequently Asked Questions
