About Marc Lafleur
Marc Lafleur is not a fund manager hidden behind a corporate team. He is the founder, advisor, and broker of Lafleur Wines – offering a one-to-one service built on trust, heritage, and long-term relationships.
A Philosophy Rooted in Wine and Heritage
Marc’s background in philosophy and literature shapes the way he views fine wine. For him, wine is not a speculative trade – it is a cultural story that embodies history, craftsmanship, and continuity. He sees his role as helping clients participate in that story, aligning financial growth with a deeper sense of tradition and meaning.
Personal Approach to Investing
Unlike large firms where investors can feel like just another account, Marc works directly with every client. He takes time to understand their experience with wine, their long-term goals, and how they hope their collection will evolve. This personal insight allows him to design portfolios that are truly individual, whether the aim is investment, enjoyment, or both.
Marc stays closely connected with clients as their portfolios develop, offering ongoing guidance and sharing opportunities that come from loyalty and trust built over time. For him, success is measured in the strength and longevity of those partnerships.
Global Access, Trusted Expertise
Over the years, Marc has built a network of highly regarded suppliers and merchants across Europe. This reach allows him to source rare vintages and sought-after allocations that are often difficult to obtain.
He frequently travels to Burgundy, Piedmont, and other regions to stay connected to the market, ensuring that his clients benefit from first-hand knowledge and timely access. His expertise lies not only in procurement but in curation – selecting wines that hold both cultural and financial value. Every collection is built with discretion and integrity, reflecting both the investor’s goals and the timeless qualities of the wines themselves.
