Fine Wine Investment
How We Work
What you own, where it is held and what you pay, at every stage. We hold no stock, every wine is bought for you and stored under bond at Hillebrand in Beaune, and our fees are agreed before anything is bought.
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A Model Built So Our Interests Match Yours
Lafleur holds no stock and adds no hidden mark-ups, so every recommendation is shaped by your portfolio rather than by what we need to sell. Our 12% acquisition commission is agreed before anything is bought and includes the first three years of bonded storage and insurance. Our 10% performance fee is only payable when your portfolio makes a profit.
Throughout, you keep direct ownership of every wine, every buying and selling decision, and full visibility of what you hold, where it is stored and what it is worth.
Stage by Stage
1. A Private Conversation
Every relationship begins with a conversation, not a form. We want to understand your objectives, what you already own and your timeframe, and if you hold wine elsewhere, we look at it with you. Nothing is bought at this stage and there is no obligation to go further.
2. A Portfolio Built Around You
If we agree to work together, we recommend specific wines rather than a pre-packaged portfolio. Each recommendation comes with the reasoning behind it and its full price, so you can see how it fits your objectives. Nothing is bought until you have approved it.
3. Independent Sourcing, Direct Ownership
Because Lafleur holds no stock, we source each wine wherever it is best bought, from négociants, domaines and specialist merchants across France and Italy. Every wine is checked for provenance before purchase, and once bought, it is yours. You own every bottle directly, not units in a fund.
4. Bonded Storage in Beaune
Your wines are stored under bond at Hillebrand in Beaune, a professional facility built for the long-term storage of fine wine. Storing under bond protects condition and provenance, both of which affect resale value. Every holding is documented and insured, and the first three years of storage and insurance are included in your acquisition commission.
5. Guidance, Reporting and Exit
You receive a valuation twice a year, benchmarked against Liv-ex, with advice on when to hold, add or rebalance. When you decide to sell, we plan the exit with you, whether through global resale channels, a private placement or delivery to you. Our 10% performance fee is only payable on profit.
Why Investors Choose This Arrangement
One Adviser Throughout
You deal with the same adviser from your first conversation to your final sale, so nothing is lost between teams.
No Monthly Commitment
Invest when the right opportunity and your own timing align. There is no pressure to deploy capital before you are ready.
Insured Bonded Storage
Every wine is held under bond at Hillebrand in Beaune, documented and insured from the day it is bought.
Independent Sourcing
Allocations from leading Burgundy domaines, Bordeaux First Growths and Piedmont producers, bought wherever the price is right.
Transparent Reporting
Twice-yearly valuations benchmarked against Liv-ex, so you always know what you hold and how it is performing.
Disciplined Buying
Decades in the wine trade mean we buy when pricing makes sense, not to a schedule, and we will tell you when the right answer is to wait.
Frequently Asked Questions
See How It Would Work for You
The clearest way to understand the arrangement is to talk it through against your own objectives and, if you have them, your existing holdings. Your first conversation is confidential and carries no obligation.
You can also read How It Works, compare direct ownership with managed models, or return to our Fine Wine Investment overview.