Fine Wine Investment Tailored to You
Founded in Geneva, we help investors grow wealth through transparent, tax-efficient fine wine collection strategies. Every wine portfolio is curated to your objectives, combining heritage, scarcity, and proven market performance. This is bespoke investment in investment grade wines, built for the current fine wine market, designed to support clear goals with a fine, long-term approach to alternative investments beyond traditional assets, guided by discipline and restraint.
The Fine Wine Investment Essentials Guide
Wine investment combines scarcity, durability, and real-world demand across the global wine market. Wine prices are shaped by supply, buying pressure, and provenance, especially for top wines from leading wineries in Burgundy, Piedmont, Bordeaux, and Champagne.
In uncertain conditions, the fine wine sector has often held up well, which is why serious investors continue to allocate to wine alongside other assets.
Download our 2026 Fine Wine Investment Guide to understand how investment grade wine can sit beside a wider investment portfolio. Our guide explains specific wines, formats, condition, storage, and why rare bottles matter more than many wines when building a serious portfolio over time.
30K
Bottles sourced through trusted networks
10%
Annual historical return potential on top-performing regions
1.7M
CHF assets curated under advisory
Why Investors Choose Lafleur
Heritage Meets Expertise
We work with a small number of clients so we can stay selective and involved. You deal with the people making decisions. We advise. You decide. Quality comes first, not speed.
Transparent & Aligned
We do not build hidden margins into the purchase of your wines. You see the acquisition cost and you understand how we are paid. That keeps incentives aligned and removes uncertainty. Pricing is clear, and decisions are made on real market value, not sales targets.
A Full Service, Without the Platform Feel
From sourcing and purchasing to bonded storage, certified documentation, and eventual sale, we handle the detail properly. You can be as involved as you wish to be. We keep it organised, insured, and easy to track, while you set the pace and the level of investment.
From Cellar
Door to Portfolio Construction
Lafleur was built as a private wine investment service, designed for clients who want proper access, careful selection, and a disciplined approach over time. We are not a platform and we are not a volume business. The work is selective by design.
We focus on investment-grade wine from Burgundy, Piedmont, and Bordeaux, sourcing directly through long-standing relationships. Every wine is chosen with attention to provenance, scarcity, and long-term demand, and every holding is stored professionally under bond.
The aim is simple. To help our clients build well-structured wine portfolios, without mark-ups, and without pressure. We explain our thinking clearly. You decide what happens next.
A Simple, Secure Wine Investment Journey
1
A private
conversation
We start with a short call to understand what you'd want from wine investment, your time frame, and how involved you want to be.
2
A clear
first step
We outline a sensible starting allocation, usually from €5,000 and above, and explain what we would buy and why.
3
Sourcing and bonded storage
We source investment-grade wine, held in bond, confirm provenance in full, and arrange secure storage with insurance in place.
4
Ongoing advice, on your terms
We provide ongoing advice and clear reporting, share opportunities that fit your brief, and support sales when you decide.
Working with Lafleur feels personal and transparent. I know my wines were sourced at market price, not
inflated margins.
Private Investor, Geneva
This is your Testimonial quote. Give your customers the stage to tell the world how great you are!
Frankie B.
This is your Testimonial quote. Give your customers the stage to tell the world how great you are!
Jesse N.
This is your Testimonial quote. Give your customers the stage to tell the world how great you are!
Jamie L.
Ready to Begin Your Wine Investment Journey?
If you are exploring wine investment as part of a long-term plan, we can have a private conversation about whether this approach makes sense for you. We will explain how we work, what we would recommend, and why. There is no obligation and no expectation to proceed. The aim is simply to establish whether a partnership with us feels right.
Invest in Fine Wine with Confidence
€20,000
Typical starting portfolio size
Enough to build proper balance and selection
No monthly commitment
You invest when it suits you.
The pace is yours.
Private
by design
We work with a small number of clients
You deal directly with the decision-makers
We advise, we source, and we manage the process end to end, so you can build a serious fine wine investment portfolio with clarity, privacy, and control at every stage, guided by experience and discipline.